ADIDAS TENNIS VS NMD HUMAN RACE
Pharrell Collaborates With Adidas
The Pharrell x adidas Originals line will be created in collaboration with the the musician's own textile company, Bionic Yarn - an initiative which works with Parley for the Oceans and The Vortex Project to turn plastic debris from the oceans into yarn and fabric. The first products will debut for summer 2014.
"Working with an iconic brand like adidas is such an incredible opportunity," says Pharrell. "From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn."
And the feeling is most definitely mutual. Dirk Schoenberger, Global Creative Director at adidas sport style division, commented: "I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas."
Little more is known about the collection as yet, but it's safe to assume that it'll follow Pharrell's personal style - think leather zip-up jackets, printed T-shirts and some pretty chic sneakers.
Video: Adidas Originals PHARRELL WILLIAMS Pink Beach
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