How Maybelline Mascara Is Made | How Stuff Is Made | Refinery29
A brief history of mascara
We take a look at how this beauty staple came to be...
Since the dawn of time, women have been looking at how to make their eyelashes longer, darker, thicker and, ultimately, more sultry. So howdidmascara come to be our go-to beauty product? We go back in time to find out…
As far back as 4000 BC, there are mentions of kohl and ointments being used on the eyes to darken lashes and brows and protect their eyes from harmful rays. And it wasn’t just women accentuating our lashes to give them batting power. Men regularly styled their lashes too.
The first ever (non-toxic) mascara
…Was reportedly invented by a Eugène Rimmel for Queen Victoria, made from coal dust and petroleum jelly. And the rest, as they say, is history. Rimmel is now a household name, and is apparently the word for mascara in several different languages. Their newest release, the , is perfect for creating stand-out lashes for a dramatic look.
At around the same time in 1913, T.L. Williams created a very similar substance for his sister Maybel (who, incidentally, is the inspiration for the brand name, Maybelline).
The mascara ‘cake’
Rimmel and Williams’ inventions were pretty messy, so an alternative was soon developed. A mascara ‘cake’, made from soap and black dye, was created. It was applied by dampening a brush and rubbing it against the cake, before applying to the lashes – still a long way off the mascara wand we know and love today
The roaring ’20s
It was all about the curled lash in the 20s, with the eyelash curler being the must-have beauty essential in every woman’s make-up bag. will give you the curl you’re looking for and if you use afterwards, you’ll end up with the ultimate uplifted lash.
Video: Every Type of Mascara Brush, Explained | Allure
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